Few Weeks ago when I was invited to meet “Sumit Sawhney” the
designer and owner at “Apala” founded in 2006 ,which has the most exquisite, elegant and
stunning pieces of jewellery in silver with precious and semi precious stones
with 22 karat gold layering over silver..
The
first look of the store left me Awestruck rather Bling* struck! and the interior
of the store is so fascinating ,it will take you to some other Era ..you'll think of " Mughals "and "Romans" at the same time.. Apala means the" most beautiful" in Sanskrit and that’s the right word to describe his
jewellery....
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| Apala store in Hauz Khas Village, Delhi |
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He is from a family of designers, His mother, "Arti Sawhney" is
a successful Furniture designer .. But instead of following his mother’s
footsteps he made his own path and his jewellery Label “Apala” is now a Big name in the Fashion scene.. and this is what he had to say
about it. “..From the very childhood I have been very creative, I have always
been into paintings,.. I am a creative soul totally .. Luckily my parents never
forced me into something that I didn’t wanted to . 10
th grade , I did Fashion Design and Merchandising from NIFT, Delhi along with my schooling and somewhere down the
line I realized ,I am meant for jewellery
. So immediately after my 12
th i started my formal training in
jewellery designing ,
gained technical skills in
designing and grading of precious stones from JDTI and Gemmological Institute
of America respectively.thats how my journey started..matter of 4-5 years there
I was off to certain institutes grading diamonds for them , doing up celebrity
jewellery , couple of movies like Paheli(2005) and few art films ..
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| I can kill for this necklace.. :p yes, we had a little photo session..and guess who is the photographer.. Sumit , the designer himself.. He does all the jewellery shoots himself.. a true Creative Soul he is.. |
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On asking about his Clientele he shares.., "My clientele includes
Bollywood’s leading ladies like Vidya Balan , Deepika Padukone , Shabana Azmi..
politicians.. people from different backgrounds , artists , bands.. We have jewellery from Bikers to Brides ..and for any mood or occasion "
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| And very rightly said.. The lady in this picture just came in with the intention to pick a souvenir that she would take back to her country and ended up buying three gorgeous pieces of earrings from" Apala " and she didn't even have her ear pierced .. so she got the stems removed from each earring so that she can attach those clipons later.. |
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I wonder how his jewellery is so
beautiful ,contemporary and timeless . A man with such aesthetics and this deep understanding
of designs that its hard to believe that its the work of a male designer..and to
this he said..
“I think its pretty cliché and we moved on, if u see women,
they are doing men clothes and started dressing the way men use to and men have
started experimenting different colors. I think it was an old perception and we
have moved on. We are family of
designers and we are open about it.Jewellery is more of a craft , detailed work.. So, I relate myself better to jewellery.If I was doing clothes, I would relate myself to
jewellery v/s Clothes..there is a strong passion for this art.Since i use to paint before my medium has transformed. Whatever creative mood
I am , my designs transform into them. Everything from music to monuments
inspire me.."
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| Designer and his Mouse :p The Necklace I am wearing is from the " Tomb Collection" |
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Sumit comes up with new collections every now and then...because.. “ I am constantly on the move
, designing things.I don’t wait for an occasion . The USP of my store just that
we have jewellery for everyone and for every mood. At times I am forced to do a
commercial range but I would still add my touch to it. At times I do really
bold pieces , I would really not care that they have commercial value or not.
But because of those bold pieces my other jewellery pieces would sell. So
that’s where people come to me and they experiment, they don’t care whether its
gold or silver, they just care for more artistic designer pieces." -Sumit..
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| Who said neck is the only place to flaunt a necklace.. one piece of jewellery can play many roles.. I was in the mood to wear it like a Passaa.. |
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He is very selective when it comes to selling his jewellery.
He says “ There are certain people who will not attract that energy
to posess that piece ,so I would be selective to whom I sell at times, not every
time. Being a designer, my job is to design and if the person carries it off well, gets
compliment for that piece then my job is done. I have to move on and start creating
much more beautiful pieces and break the same bench mark that I created for
myself."
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| I am definitely going to Apala for my Wedding jewellery.. I heart those earrings and ring .. |
And.. about copycats ,that's what he said “ people would come to the store ,
see the show -window and click pictures , copy my stuff , it really use to put
me off. I was like an Eagle watching over my stuff.. But with time I realized.. that if they are doing it.. its okay. Ultimately its going to be my
design and they can’t take my creativity away and they can’t get the same
finish.”
I asked him, how does he classify his style of work “More than
my personality it’s my Mood. So.. I am moody but in a good sense. My mood would
depend on what I am listening , what I am reading ,the kind of architecture,
what I am studying , whenever I design I
avoid to look at jewellery pieces from books, so I don’t get influenced. It
would be actually my mood that would influence me.. But yes if you say
personality overall my personality is very bold , as a character of design,
very outgoing , very trendy , combinations of old and new, I love to revive old
Era back. My sense of style dressing is
also very similar, bringing ancient and contemporary together so that’s my
style and that’s what overall dominates my personality of blending the old and
new . Very ‘Contemporary Centric’.
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| that's such a beautiful Passaa.. |
“From a pair of shorts to an evening Gown.. the same piece of
jewellery can transform your whole look.. fitting into so many areas of style..
that’s the Boldest character of my Jewellery” says, Sumit.
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When I asked him about his favorite piece of jewellery, that
he wears everyday, he shows me a Sapphire Ring that he made out of a silver key
ring and a broken earring , its very rugged and unfinished, and that's what he told me about it , “I don’t like it very finished , I like it rugged . if I wanted it to be
perfect, I would have given it to a worker to do it . I would do a finished
watch but wear a ring that’s totally rugged and unfinished. That's my
personality”-Sumit..
This designer has no interns. On asking why, Sumit shares..“ This phase of
my life, my creativity is flowing and I don’t want to get influence by anybody or
anyone’s idea . It might happen sometime in future , but right now, i am happy
with the way things are going.”
At times He designs
furniture pieces,but Would love to get into designing of Men’s wear, he thinks
there is a dearth for Men’s wear.. He said " People are not experimenting and are stuck up
with their blues and whites "
When I asked him about expansion and future Plans.. he tells me " We are planning to open stores at Bangalore, London....we are already exporting in Europe and middle East.., we have stuff happening in UK.."
I'll have to break this conversation here.. as I don't want to make this post too long for readers.. But there is so much left to share about this afternoon.. I promise to come back with more about his jewellery , updates, new collection.
Like their official Page
HERE to get updates about the new colections and tips from Sumit
Love..
Shaily
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