Sunday, December 30, 2012

Wool Celebration

It’s time to celebrate wool again!
~ Designers Pankaj & Nidhi launch a capsule collection to mark the inauguration ~

New Delhi, November 2012:  Come winter and we all brim with a common love for wool.
Following last year’s success, The Woolmark Company is all set to commence Wool Celebrations this year with a designer twist. International Woolmark Prize regional winner, designers Pankaj & Nidhi have created a capsule collection with premium quality Merino wool to mark this launch.

Wool Celebration’ is a unique initiative by The Woolmark Company, to educate Indian consumers about the benefits and various attributes of Merino, the world’s finest wool. This initiative will help to increase awareness of wool and wool apparel among Indian consumers, in association with designers like Pankaj & Nidhi along with other leading brands. The aim is to create aspiration for wool fashion amongst target consumers who wish to live in style and luxury.

The highlight of this season is designer duo Pankaj & Nidhi’s eclectic collection for Wool Celebration 2012-2013. Designed with Merino wool yarn embellishments in crewel work techniques, the collection uses a breathtaking palette of monochromatic ornamental patterns that are inspired by baroque art in the Renaissance. The collection is an expression of the designers’ love for the finest wool fibre, Merino wool. Created in muted tones of cream, charcoal and black with standout stark contrasts in vivid green, electric blue and fuchsia, gives the garment a vibrant and strong presence.

Expressing his excitement on bringing back this campaign, Mr. Amir Sheikh, Country Manager, India says, “We started this campaign last year to provide confidence to consumers to buy wool and help them identify quality premium fibre. So far we have been successful in educating Indian consumers and we would like to continue our efforts to make them fall in love with wool fashion all over again.”

Designer Pankaj further adds, “Wool is a very interesting fibre which is not just a functional requirement but is becoming a fashion prerequisite of Indian consumers. The growing consumer demand for premium and differentiated products make it important to educate Indian consumers about the versatility of wool and help them to buy the best natural product.  This program therefore is aimed at consolidating the integrity of the Woolmark brand. We as designers celebrate this premium fibre and its true luxury.”

Wool Celebration’ will be celebrated in shopping malls across India in nine cities to highlight wool fashion, showcasing a capsule collection from Pankaj and Nidhi and innovative products from associated leading brands. This includes an ultimate lightweight and wrinkle resistant ‘Zero Gravity’ jacket from Park Avenue made of super fine high twisted wool yarn. Finely crafted luxurious pure Merino wool pullovers from Gadoni of Italy made on a fine gauge machine with imported yarn are a part of the Wool Celebration collection. A luxurious shawl collection from Shingora inspired by baroque art in a modern context contemporizing the rich heritage of decoration and ornamentation made of pure Merino wool grabs the attention of young female consumers exuding modernity yet elegance in the collection.

The other brands closely associated with the initiative including Raymond, Monte Carlo, ColorPlus among others will play a vital role in conveying the message to consumers via in- store promotions. Apparel care brands ‘Whirlpool’ washing machine and ‘Godrej Ezee care’ whose products are Woolmark certified are also closely associated with this campaign. Exciting events, games and fun activities will be organised in and around the malls to mark the celebrations.

Friday, December 28, 2012

TOP 10 Winter Trends straight from VOGUE INDIA + OOTD

I know it's coming late.. but it's Better late then Never.. I clicked a few pictures before heading out for Woolamrk's Wool Celebration Event last month.. I have incorporated the same with this post.. 

The following Top 10 Winter Trends are straight from VOGUE INDIA.. would try and come-up with more Outfit posts this season inspired these trends.  

Winter is coming -- it may not be a long one, but we're stocking up on the essentials.

The must-have cocoon coat brings a softness to the season’s silhouettes. All together now -- supersize me!
From feathers and sequins to brooches, cosy knits go all out with embellishments.
Snuggle up to styles that cover the spectrum from effortlessly casual to supremely sexy.
Work your flare with flair! There’s something about a cape that spells sophistication. Wear over skinny, not bulky, silhouettes.

Make like the ladies of Downton Abbey and embrace the refinement of this retro staple. Don’t settle for boring hues -- opt for buttery camel or striking jewel tones.
The colour of royalty is a great complement to the season's Baroque trend. We love plum tones in plush fabrics like velvet and silk for winter soirées.

Chanel’s luxe take on a schoolgirl classic is sure to spawn endless waiting lists.
You’ll be smoking hot in the season’s beautifully fitted trousers.
Highland fashion is at its best — plaids, argyles and tartans all play starring roles this winter.
It’s no longer limited to your handbag. Introduce quilt to your wardrobe with a leather jacket.

I am wearing :

Oversized knitted sewater : Thrifted
Leather Pants : Forever21
Spiked Loafers: Kins
Leopard Print velvet Back-pack : some store , CP.


Friday, December 14, 2012

A Night In Our Jeans: Numero Uno

A Night In Our Jeans: Numero Uno Celebrates 25 Successful Years of Fun and AdventurePopular Sufi Band Nasya Makes The Night Memorable With Soulful Music

29th November 2012, Delhi: A premium clothing brand, Numero Uno, celebrated the completion of its 25 years of fun, adventure, trials and success on November 28th, 2012 at QBA, Connaught Place. To mark the special occasion, Numero Uno unveiled its Summer 2013 Collection with a glamorous fashion show in the presence of fashion elites, socialites and celebrities.
One of India's first indigenously manufactured denim labels, Numero Uno is known for its supreme quality and fashionable designs. The evening observing silver jubilee of the company was filled with fun and excitement. NU’s exclusive Spring Summer Collection SS’13 was presented for the very first time to the audience which included socialites and fashion enthusiasts. The guests included eminent personalities of the fashion industry like Sunil Sethi, President, FDCI, Nilofer Hussain, Socialite and Daughter of Beauty Expert Shahnaz Husain, Shoe Designer Swati Modo.
Sunil Sethi, President, FDCI, commented on the occasion saying, “Numero Uno is one of the best denim brands we have in the country. They bring innovative designs and cater to all segments of the society. With this fashion show, they have reestablished the fact that they are fashion leaders. It’s a job well done!”
To make the evening even more majestic, Sufi band Nasya added spice in the evening and livened up the atmosphere.  The popular Sufi band caught the eyeballs of the public after its sensational performance on MTV Rock On and their heart stealing performance at this event rejuvenated the guests. The joyous melodies at the launch party completed and complemented the celebration.
The event concluded with delicious cocktails and scrumptious dinner to satiate the palates of all the foodies present.
Mr. Narinder, CEO and Founder Numero Uno said “The brand has received tremendous support from customers in the last 25 years. It has helped us grow and become a premier denimwear brand in the country”. Numero Uno is on a new high while planning a continuous growth chart in terms of sales, product categories and adding a new product line in accessories such as footwear, watches, fragrances, socks, caps and leather items. It is a pioneer brand in the establishment of Denim Culture. The company has a team of young and dedicated designers and merchandisers, who are in sync with the latest trends in the international market.

About Numero Uno
Established in the year 1987 in name of Hi Fashion Clothing Co (Prop Firm), Numero Uno Clothing Limited is India’s leading retailer in the lifestyle segment of Indian consumer market. Operating through NU exclusive stores and multi-brand outlets, NU has made a huge presence as a fashionable denim brand for men and women.
 NU’s talented team of designers is handpicked from NIFT, the best fashion institute in the country. With their unique design sensibility backed by latest updates on global trends, these designers have created unique denim styles. Perfect fits, innovative textures and washes, stylized cuts and experimental detailing have made NU a hot favorite amongst denim wearers.
 NU today boasts of an impressive customer base not in the country. And with NU’s constant attempt at creating revolutionary designs and redefining the retail market, it is sure to be counted as one of the greatest power brands.