Sunday, September 22, 2013

'Carrera Night' Hits New Delhi

Fashion capital of the country, New Delhi witnessed the first 'Carrera Night' on Wednesday, September 11th , it marked a new beginning for Carrera, Safilo Group’s historic and iconic eyewear brand. I couldn't make it to the event, but I have got few pics and more about the ninght.. Take a look!


Carrera partnered with MTV, delivered a fashionably amazing party which was true to the Carrera’s brand DNA which dazzled the audience. Fashion's eminemt, top industry executives, society influencers, Carrera fans and media friends alike enjoyed Carrera’s unique “You race or you don’t” brand experience.  Special appearance by MTV's most Stylish icon Rannvijay Singh, spiced up the night with his effortless sty;e statement , daring lifestyle and racing attitude. Live music performances also included a great show from Advaita and special vibes of Aqua DJ set rocked the night. MTV VJ Gaelyn Mendonca was a great host for the party.
 

The Aqua Lounge at Park Hotel was the perfect location to host the event: India's first boutique hotel, with its blend of sophistication and international style, was a great stage to showcase the brand’s philosophy and direction.

Carrera’s 2013 eyewear collection displays, influenced by the brand’s new identity, unveiled its re-branding through integrating its four iconic chic philosophies: Icons, Muses, Craze and Active. Each concept portrays its own personalities to maintain a common theme: unmistakable, original design combined with a sophisticated urban Style.