Deepika Padukone launches YJHD inspired Collection

Deepika launced "Yeh Jawani HaiDewani" inspied Collection in Mumbai. To the event, she wore this super chic Polka-dots shorts and jacket with denim detailing. She kept the look simple yet Chic by smart styling, accessorized  with flats and bracelet staking, a neat puff and messy pony tail completed her look. The whole look is very 60's and that little hint of blue on her eyes is like breath of fresh air, but cat-eye liner would have made this look 10/10

Deepika at the Fashion Collection Launch 

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Allen Solly Heritage Store Opens in Delhi..

Allen Solly, with its new identity, has brought the classic English style and persona to India. The design reflects Allen Solly’s move from being just a formalwear to a new ‘fashion conscious’ and experimental’ audience. The store juxtaposes the brand’s heritage with a more contemporary feel and this was quiet evident in the South Ex-1 store..though they already have one in the same block.. but this one had much more to offer ingterms of ambiance and style..with a Live Band performance , Wine and Cheese..it was one perfect evening. The new concept was first launched in Indiranagar, Bangalore and the South extension store is second in line of the new store designs across the country!

Met gorgeous Japna at the launch and posed for a few clicks together.. She looked effortlessly stunning.. considering she came straight from work.. 

I am sorry for being mia .. was in Mumbai..visiting friends and family.. a picture post will be up soon on the blog about the same *__* 

LOVE

Shaily

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Kalki Koechlin launches Myntra.com’s, ‘Star N Sytle’

Kalki Koechlin launches Myntra.com’s first fashion property ‘Star N Sytle’

Kalki’s hot picks now exclusively available only on Myntra.com

Highlights-

·         Youth icons & celebrities will be brought on board to build a stronger campaign

·         A micro site to showcase “Star N Style” clothes chosen by celebrities

July 30th 2012, Delhi – The very elegant Kalki Koechlin launched Myntra.com’s first fashion property called – “STAR N STYLE” at a glitzy event in Delhi over the weekend. Kalki’s handpicked selection of apparel and accessories from over 350 brands will be exclusively available only on Myntra.com!

Kalki stole the show with her signature panache as she promoted her own style selection on Myntra. The star appeal with Kalki, fashion stylist Ranjunee Chakma along with India’s largest online fashion store- Myntra, made for a perfect fashion event!

The brand has been on the forefront in the e-commerce fashion and lifestyle space and this initiative is a bigger step towards being the best in it. What launches with Kalki, is going to be a consistent quarterly brand property with a varied pool of influencers. Each of these influencers have been very carefully chosen from various walks of life and over the years have built a strong connect with Myntra’s chosen target audiences. Kalki’s picks will be highlighted on the website under the “STAR N STYLE” collection. The brand very aptly emulates Kalki’s à la mode, youthfulness and vibrancy. Through this launch, Myntra offers its customers to smarten up their style with stylish inputs from the actress.

Speaking on the launch, Mr. Mukesh Bansal, Founder & CEO – Myntra.com said, “Celebrities, Models, VJs all play a very big role in shaping people's fashion state and style preferences. People take lot of fashion cues from movie stars. We are thrilled that we’re launching our first fashion property with Kalki! Our objective of bringing these youth icons together is to build a strong and a direct brand connect with our customers.”

He added, “There is a distinct synergy in what Kalki wears and what she has chosen. Kalki’s youth appeal and elegance coincide perfectly with the fashion quotient of our exclusive brands. We are convinced that online shoppers will love to wear what Kalki has picked out under Star N Style.”

Trying to look like Kalki is now just a click away. Very carefully chosen clothes that match her current style and look are now available only on Myntra.com! Starting 3^rd August, online shoppers can log on to www.myntra.com/starnstyle and get shopping!

Also, Delhi based Stylist and designer- Ranjunee got some confessionz out of Kalki about her Personal Style, Fashion preferences , shopping prefrences , her take on on-line shopping etc.. Here is a video of the conversation.. Hope it helps you people understand your favourite Fashionista better.. *__*

There is an Outfit Post from this event thta'll be up soon on this space..
P.S- It features two more Fashionista's

Love..

Shaily